User-Generated Content (UGC) has become a powerful tool for agencies looking to promote their Instagram growth services effectively. By leveraging authentic content created by real users, agencies can not only build trust and credibility but also amplify their reach and engagement.
This guide is designed to help agencies create impactful UGC campaigns, from choosing the right platforms to onboarding creators and maximizing campaign success.
Whether you're new to UGC or looking to refine your strategy, this resource will provide actionable insights and templates to ensure your campaigns deliver measurable results.
Agencies can create impactful UGC creator campaigns to drive traffic for their Instagram growth offers by providing strategic incentives.
→ Offering UGC creators 45 days of free Instagram growth
→ Combine free service with paid content opportunities
→ Also offer referral bonuses from the content they create, ensures mutual value.
New Agencies should deploy UGC campaigns within the first 45 days of starting an agency.
This approach not only motivates creators to actively participate but also helps amplify reach and engagement, making it a win-win strategy for both agencies and creators.
In the following section we will show you process to distributing your campaign on UGC sites like useclip.com, socialcat.com, popularpays.com and more. (view our full 2025 UGC Creator site list here)
Start by joining a UGC campaign site as a Brand. Some sites will charge a fee between $30-300 for Brands to join. Pay this fee as it expedites the process to onboarding creators.
In this demo, I signed up with UseClip.com because I will pay a flat rate of $130 per video which is easy to track + plan budgets.
UseClip is a simple platform and in our testing, takes 8 minutes to onboard a brand from start to finish.
Posting a campaign
We will post a campaign for creators to make a few types of content: