New agencies may find that changing their offer description grants them additional appeal when approaching potential clients. OGViewer has vast capabilities and highlighting all of them can simply not be done through labeling agencies as “Instagram Growth Services”.
Instead, the team at OGViewer suggests agencies should first select a specific vertical for their ideal customer avatar then, appeal towards them using OGViewer’s tech suite to find solutions that will pertain directly to them.
This agency ideally would work with a set of local businesses and influencers to create a windfall of cross-pollinated content. By working in unison on a local level this agency can make more revenue and improve the businesses that it touches by giving them advanced marketing on a budget.
An example is provided in the chart below:
Local Agency in the Dining & Entertainment category
| Industry | Customer Avatar | Location | Primary Objective | Secondary Objective |
|---|---|---|---|---|
| Fine Dining | Owners of established restaurants | Local to city or state | Attract interest and gain new customers | Improve content, public awareness |
| Bars & Breweries | Local owners of bars, pubs and small crowd locations like food trucks | Local to city or state | Attract interest and gain new customers | Improve content, public awareness |
| Local Influencers | Influencers that highlight local attractions, events and interests | Local to city or state | Increase followers, engagement | Automate messages or add revenue streams |
| Music Venues | Venues that host talent locally or musicians & promoters for events | Local to city or state | Increase followers, engagement & customers | Automate messages, public awareness |
| Sports & Recreation | News coverage influencers, promotional influencers, sporting businesses, recreation businesses | Local to city or state | Increase followers, engagement & customers | Automate messages, public awareness |
