This document is an easy SOP that can be handed off to anyone on your team that handles marketing operations.

🚀 Mission Briefing

Most local professional services fail to include location-specific keywords in their Instagram captions or bio. This oversight significantly limits their visibility to nearby users actively searching for their services. By not optimizing for location, these businesses miss out on reaching thousands of qualified, local prospects who could easily convert into loyal customers.

💉 Keyword Injection Ranks Your Content Higher

This document will outline a keyword injection strategy designed to push your content higher on local users' Explore feeds on Instagram. By utilizing compound keywords that combine service-related terms with location-specific terms, you can trigger higher rankings and make your content more visible to potential customers in your area. This approach ensures that your business appears in front of the right audience at the right time, driving engagement and conversions.

✅ Objectives

• [ ] Run the Chat GPT Prompt to get the exact keywords for our city
• [ ] Analyze old captions and edit them with our caption framework
• [ ] Integrate the new framework and compare between old vs new captions
• [ ] Run a story-mashing sequence to activate higher impressions on our page

Step One: Open any AI Chat Software like ChatGPT.com and run this prompt for your CITY

You are an SEO and social media specialist for local businesses. 

Generate a list of 30 compound keywords (each 2–3 words) that 
**{CITY YOU SERVE}-based** plumbing company can use in their Instagram captions 
to improve local search visibility. 

Each keyword should pair a plumbing service term with a geographic modifier
(e.g. city, neighborhood, region). Use terms that local customers are 
likely to search for. Present the keywords as a simple, comma-separated list.

Step Two: Run this prompt to write new captions

You are a social media copywriter specializing in local businesses. 
I will give you a comma-separated list of 30 compound, location-focused plumbing 
keywords. Using those keywords, generate 3 Instagram captions using either 
copywriting framework: Problem-Agitate-Solution or problem-promise-proof-proposal,

 

Each caption should:

• Naturally include 2–3 of the provided keywords  
• Be no more than 150 characters  
• Feature 1–2 relevant emojis  
• End with a clear call-to-action (e.g., “Book a Free Diagnostic now,” 
“DM our team for a free diagnostic today,” 
“DM for a free quote”) 

When you’re ready, ask me for the keyword list.